Hosted by Jo & Lyndon, coaches for creative service providers, this episode of The Sustainable Creator explores how to escape the social media churn and build a marketing engine that lasts.

If you’ve been treating Pinterest like Instagram, you might be missing out on your most sustainable traffic source. We sit down with "Pinterest Queen" Coley Lane to demystify the platform and create a roadmap for creatives who are tired of the content hamster wheel. Coley breaks down why Pinterest is the ultimate tool for longevity—where a single post can drive traffic for years rather than hours.

We dive deep into the psychology of the Pinterest user, the difference between "click-worthy" vs. "save-worthy" content, and why you need to stop planning for today and start planning for three months from now. Plus, Coley shares a concrete, step-by-step 100-day plan for beginners to go from zero to fully optimized without the overwhelm.

In this episode, we cover:

• Pinterest vs. Social Media: Why you need to treat Pinterest like a search engine (SEO) rather than a social feed.
• The Content Strategy: How to turn one blog post into 10+ pieces of Pinterest content.
• Click vs. Save: Understanding which graphics build your audience and which ones drive traffic to your offers.
• The 100-Day Plan: A month-by-month breakdown of exactly what to do when starting a new account.
• Trends & Timing: How to use Pinterest Trends to spot waves before they happen.
• Video Strategy: Is video worth it on Pinterest in 2026? 

Mentioned in this episode:

• Coley’s Website: lifegoalsmarketing.com
• Coley’s Instagram: @itscoleylane
• Free Board Mapping Exercise: Get the guide here
• Pinterest Shop (Templates & More): Shop here
• Pinterest Trends Tool: trends.pinterest.com

Join The Breakroom: Ready to dive deeper? Join our membership for creatives, The Breakroom, where you can access the replay of Coley’s exclusive masterclass, "Pinterest Like a Pro in 2026". 👉 joandlyndon.com/the-breakroom

Join the Conversation: Do you use Pinterest for your business, or has it been on your "someday" list? Let us know your biggest takeaway from this episode in the comments! 👉 www.youtube.com/@TheSustainableCreatorPod

Connect with us on Instagram: @joandlyndon